POST-WAR RECOVERY ERA
Following World War II, BMW experienced obstacles due to Germany's economic and political environment. Initially, the company specialized on making bikes and tiny economy automobiles. The Isetta, a microcar, was one of BMW's most prominent cars during this period.
NEUE KLASSE ERA
BMW's Neue Klasse ("New Class") of automobiles, released in the 1960s, aided the company's recovery. These midsize sedans, which included the BMW 1500, 1600, and 2000 models, were distinguished by their revolutionary engineering, sophisticated styling, and lively driving dynamics. The Neue Klasse automobiles established BMW's image as a builder of "ultimate driving machines."
M POWER ERA
BMW founded its Motorsport division (now known as BMW M) in the 1970s to produce high-performance variations of BMW vehicles. The renowned BMW M1, the first M-badged vehicle, debuted in the late 1970s, followed by the famed BMW M3 in the 1980s. These vehicles demonstrated BMW's commitment to motorsports and performance, and the M Power Era cemented BMW's position as a builder of high-performance sports cars.
